Sports drink and sneakers are not the perfomance boosters

Well, here’s a surprise, researchers cast doubt on manufacturers claim regarding the benefits of sports drinks and shoes. Oh, the horror. Read on.

Researchers at Oxford University, for instance, looked at 431 advertised claims tied to 104 different sports drink, protein shake and running shoe products.

And they found “a striking lack of evidence” for any of the performance enhancement or injury prevention benefits the products — including some of the world’s biggest brands — had touted.

In the absence of such evidence, researchers said that it was “virtually impossible for the public to make informed choices about the benefits and harms of advertised sports products.”

Read the full post at thestar.com

Photo copyright by Flickr user Andy

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